Teenagers: Apple no longer cool, Microsoft Surface is in

Apple is washed and Microsoft's Surface is now down with the kids, according to a study by Buzz Marketing Group. The company specialises in youth marketing and has discovered that younglings are more into Microsoft's Surface tablet than Apple's competing hardware. This might be proof to evidence only how like new generation of hardware is to predecessors, with little to excite consumers - teens in particular.

Microsoft has innovated with Windows 8 and its Surface RT tablet, which sports an attractive design and boasts an assortment of features. It has been a hit with both consumers and ourselves. Merely why has the younger demographic shown more interest in Microsoft's product than the trendy Apple? Buzz notes that Apple tree is now too popular to be popular and teens are into replacing iPhones and iPads with Samsung Galaxy smartphones and Microsoft Surface tablets.

"Teens are telling us Apple is done. Apple has done a great chore of embracing Gen X and older [Millennials], but I don't recall they are connecting with Millennial kids. [They're] all almost Surface tablets/laptops and Galaxy."

The teenage demographic is an of import one, which Nokia highlighted back when the visitor was joining forces with Microsoft on supporting Windows Telephone. Should Apple be losing such mindset with young consumers could bear witness to exist a slight dent in the visitor'due south sales numbers, with Microsoft picking up some points.

The software (and now hardware) giant has been jabbed past Apple in the by for being dull and not absurd with consumers, peculiarly with the Mac vs PC commercials. With the refresh of Windows and other products and services, it'due south reports like these that will progress being fabricated by Microsoft to rejuvenate its brand. Windows viii is at present live with Live Tiles that update with existent information, as well as improved user interfaces that incorporate bright colours and clever use of typography.

Could Windows and Microsoft be the new cool? Nosotros certainly believe then, and it would seem younger consumers are on the same wavelength.

Source: BGR

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